Tom Grater International Film ReporterITV’s Q3 trading update shows continued difficulty with revenues down 16% year-on-year at £1,860m (2019: £2,209m) for the nine months to September 30.There are signs of recovery after a vastly challenging year, however, with advertising spend recovering from the low of being 23% down in July to 3% up in August, 2% down in September, and 1% down in October.The company’s chief executive Carolyn McCall said it was forecasting Q4 ad revenue to be slightly up year on year.The green shoots are also visible in production, with 85% of its 230 shows that were impacted or delayed by the lockdown now either delivered or back filming.
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