Nancy Tartaglione International Box Office Editor/Senior ContributorEXCLUSIVE: Looking at the international box office over the past few weekends, if there’s one trend that’s beginning to emerge from the smattering of cinemas back in operation, it’s that audiences are responding to new product — and fresh re-releases.
Exhibitors are getting the job done with what’s available to them, but it’s still slim pickings out there. A clear success story this past session, however, was Korea where a subsidy offered by local body KOFIC, which sharply discounted tickets, resulted in a huge boost in receipts, from $1.2M last frame to $3.17M this session across the Top 10 titles.
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