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Instagram Reels, a Copycat of TikTok, Lands in 50-Plus Countries

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variety.com
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Todd Spangler NY Digital EditorInstagram has unspooled Reels — and the newly launched short-form video feature looks quite a lot like TikTok.With Reels, Instagram app users can record, edit, share and discover videos of up to 15 seconds, backed with audio and music including millions of songs licensed from music companies.

Instagram Reels is launching today (Aug. 5) in over 50 countries, including the U.S., India, France, Germany, Japan, Australia and the U.K.

The wide debut comes after Facebook-owned Instagram has been testing Reels in Brazil for the past nine months.“People have always come to Instagram to express themselves and be entertained,” said Tessa Lyons, director of product management at Instagram.

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