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Adam Mosseri
Instagram, Facebook Will Now Let You Hide Public Like Counts
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variety.com
variety.comTodd Spangler NY Digital EditorDoes seeing the number of “likes” on a post stress you out? Now all users on Instagram (and soon Facebook) will have the option to hide public like counts on their posts — and choose whether or not they see likes on other people’s posts.The move comes after Instagram has been testing hiding like counts for about a year and a half.
That initiative was designed to see if the Facebook-owned app could “depressurize” the user experience and “make it less of a competition,” CEO Adam Mosseri said in late 2019.The Instagram team’s conclusions from the test?
While some users said they benefitted from not seeing like counts, others found it annoying “particularly because people use like counts to get a sense for what’s.
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