Jem Aswad Senior Music EditorWith 3.6 million subscribers, New Music Friday is hardly Spotify’s most popular playlist (that would be Today’s Top Hits, which tops 27 million).
And with 100 new songs or remixes each week sprawled across multiple genres, it doesn’t provide the sort of focused punch of powerful genre-specific playlists like Rap Caviar.Yet it’s become one of the most coveted franchises on the world’s largest streaming service — and one that turns over completely every seven days.
Justin Lubliner, founder of Darkroom, the label to which Billie Eilish is signed, credits NMF as a significant contributor to her success. “New Music Friday consistently provides listeners with an unbelievable array of songs from every type of artist,”.
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