Emma Kumer COVID-19 proposed an important question: In our current image-obsessed age, how does a music artist continue projecting an iconic image when they can’t go on tour?
The answer: They hire an animator.As she often does, Billie Eilish had a visual in mind for her “My Future” music video: it would be night, lit by moonlight and framed by falling rain.
She would be wearing Nikes, in that purple shade of white you see when your eyes adjust to the dark. Her hair would be loose, displaying her current style of dark ends and green roots.
And all of it, from beginning to end, would be animated.“It was March, it was quarantine, and it was raining in Los Angeles,” Chelsea Dodson, a member of Eilish’s creative team, tells Variety.
Read more on variety.com
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