Inside Bad Bunny’s Trip-the-Light-Fantastic Visuals for His Stadium Tour

variety.com:

Mike Wass With a run of sold-out stadium shows grossing more than $91 million in August alone, Bad Bunny’s “World’s Hottest Tour” lives up to its billing.

And, as with most things the Puerto Rican superstar puts his name to, the title is multi-layered. It’s both a nod to his incredibly successful 2022 and reflective of the tropical, sun-drenched theme of his chart-topping “Un Verano Sin Ti” album, which is innovatively brought to life via immersive CGI visuals courtesy of Sturdy.

Bad Bunny has been working with the Los Angeles-based production company since hiring it for a one-off live performance in 2020.

He was impressed and asked Sturdy to design visuals for his “El Último Tour del Mundo” and now “World’s Hottest Tour.” “The first one was so much fun, we loved the energy that it encompassed,” Sturdy creative director Adrian Martinez says. “We were thrilled when they brought us back to work on all the visuals for the stadium show.” Given that both tours took place in 2022, Sturdy was able to recycle some of the projections. “We were able to use content from the arena tour, but also created brand new visuals and new technology such as the floor LED.” It was a collaborative process with Bad Bunny involved every step of the way. “The man looks at every single detail,” Martinez says.