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Indie Film Biz Tested as AFM Begins and COVID-19 Still Ravaging U.S., Europe

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variety.com

Elsa Keslassy International CorrespondentWith the second wave of COVID-19 crushing hopes of an imminent strong and global restart for the entertainment industry, the resilience of the independent movie business will be tested during AFM’s virtual edition.The first major market to unfold since the virtual Cannes Marché du Film in June, the AFM was expected to host the launch of a flood of new product, but many companies are now planning to hold back some of their projects for early next year due to the volatile climate brought on by the pandemic.As cameras are still not rolling everywhere, sellers and buyers won’t board projects unless they have a firm production start date, so more than ever this year, the AFM will showcase finished.

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