Capping a challenging multi-year development process, Sinclair Broadcast Group’s regional sports unit has set September 26 as the nationwide launch date for direct-to-consumer streaming service Bally Sports+.At $19.99 a month or $189.99 a year, Bally Sports+ will be among the priciest streaming options in the marketplace, but the company expects many diehard sports fans lacking pay-TV subscriptions to pony up to watch their local teams.
The 19 Bally networks operated by Sinclair’s Diamond Sports Group subsidiary feature Major League Baseball, NBA and NHL games, along with a range of college and prep sports.
The company says additional pricing options will be released once the service is live.At launch, Bally Sports+ will be available on mobile and tablet devices operating on iOS or Android, Android TV, TvOS, and BallySports.com.
Yet to be accounted for are Roku and Amazon Fire TV, two significant gateways for streaming in the U.S. Shoring up digital distribution will be a priority for Diamond given that sizable pay-TV operators like Dish Network and YouTube TV have been at an impasse with the company, leaving the Bally networks dark on those major hubs.The rollout is a milestone in the sports media business and represents the biggest test to date of whether the lucrative legacy model of regional sports networks can be transferred to the digital age.
Read more on deadline.com
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