Brian Steinberg Senior TV EditorGames featuring top college-sports draws like Ohio State and Penn State, and, in 2024, USC and U.C.L.A., will appear on properties owned by Fox, NBCU and Paramount Global under a new and lucrative deal struck with the Big Ten conference, underscoring the continuing importance of live sports to the economics of live TV.The new seven-year deal, which starts in the 2023-2024 season, calls for the three media companies to pay the college conference in excess of $1 billion a year, according to reports.
The Big Ten’s previous deals were with Fox and ESPN.The pact will guarantees the conference TV real estate every weekend of college football season, with games slated to appear on“Big Noon Saturday” at noon; CBS’ 3:30 p.m.
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