Richard Gelfond China USA Hollywood film pandemic Richard Gelfond China USA

Imax CEO Richard Gelfond on What China’s Huge Theatrical Recovery Means for Hollywood

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hollywoodreporter.com

No North American movie company is more closely linked to the Chinese film industry’s fortunes than Imax Corp. The Ontario-based giant-screen exhibitor has more than 700 Imax theaters in China — nearly half its global total of 1,500 — and the company has said it plans to add as many as 400 new theaters there over the next three years.

So when China’s movie industry roared back into growth mode last weekend during the start of the Lunar New Year holiday, Imax was among the big beneficiaries.

The company had its strongest revenue weekend ever in China, pulling in $25 million in ticket sales over three days — a 45 percent gain over its prior record during Chinese New Year in 2019.

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