Imax CEO Richard Gelfond cooled speculation about major box office for Hollywood tentpoles when they help reopen the movie theater chains in July when he appeared at an investors conference on Tuesday. "I'm concerned that people are focused on the opening weekend.
Investors have to get that out of their minds. It's not going to challenge Avengers: Endgame as the biggest opening of all time.
That's just not happening," Gelfond told the Credit Suisse Annual Virtual Communications Conference during a session that was webcast.
For Imax, which Gelfond said has a strong balance sheet as its theaters remain closed, likely until early July, next month's reopening by the major movie chains will be about getting film-goers to return to the multiplex.
Read more on hollywoodreporter.com
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