Iceland slash price of Tower air fryer that will ‘pay for itself’ in 67 days

manchestereveningnews.co.uk:

Iceland is slashing the price of a popular Tower air fryer this weekend, in a bid to help shoppers save money on their energy bills in what an Iceland boss has described as ‘extremely worrying times’.

The frozen food retailer will be giving away 20,000 4 litre air fryers for just £35 - the best price on the market by £20. Air fryers have become something of a cost-effective cooking revolution, more so in recent months as families have discovered they’re much cheaper to run than a conventional oven.

In fact, Utilita Energy have worked out that the discounted air fryer will ‘ pay for itself in 67 days’ by avoiding the oven, based on the cost of energy under the new Energy Price Guarantee READ MORE:Cheapest place to buy Quality Street this week - and it's not Aldi or B&M The family-friendly sized air fryers will be available in Iceland and The Food Warehouse stores, as well as online at Iceland.co.uk from Saturday, October 8.

Originally £44.99, the deal will save shoppers around a tenner on the kitchen must-have. The supermarket’s Shop Smart, Cook Savvy campaign, which launched last month, found that households reliant on oven cooking could save up to £426 per year by switching to more energy efficient cooking methods, according to research by energy supplier Utilita.