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IAB Finalizes NewFronts Schedule, With NBCUniversal Joining Roster Of Online Presenters

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deadline.com
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The Interactive Advertising Bureau has finalized the schedule for the NewFronts, with NBCUniversal joining the roster of presenters.As was the case last year, the NewFronts — in a departure from the series of splashy in-person pitches to ad buyers in venues across New York — will be virtual due to the coronavirus pandemic.

The pitches to ad buyers will be back in a familiar slot, though, from May 3 to 6. That’s a return to the traditional spring prelude to the biggest week of TV upfronts, which is also back in its longtime mid-May berth.This year’s lineup of presenters doesn’t include longtime NewFronts mainstay Hulu (now subsumed into Disney’s pitches) but adds notable newcomers like Amazon and NBCUniversal. (The slot for NBCU is new since

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