Now that people are getting used to staying at home, they’re increasingly grabbing their popcorn and turning to entertainment to escape the grim pandemic news, according to the second installment of Nielsen Music/MRC Data’s survey series, "COVID-19: Tracking the Impact on the Entertainment Landscape."So how can music companies take advantage of this shift?
We pulled four key insights from Release 2 for music executives looking for ways to help their artists cut through the noise.1.
Bundle new music with old faves. With 82% of music consumers listening to music they usually listen to and 62% enjoying music they haven’t heard in a while, artists’ back catalogs could be powerful vehicles for promoting new tunes. (And with 62% of survey.
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