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How This ‘Black is King’ Designer Learned Beyoncé Was Featuring Her Headdress

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variety.com

Jazz Tangcay Artisans EditorSaida Mouradova, a native of former Soviet Union republic Azerbaijan, had one wish: to design for Beyoncé.

Mouradova, who goes by just Saida, creates headpieces designed to “deliver bold, powerful, and artistic experiences.” What she didn’t expect was getting a call from Beyoncé’s team with a request for 22 pieces.Her team not only wanted those pieces, they wanted double the amount from Saida and her company Object & Dawn.

She delivered not really knowing what Beyoncé would be using them for.When the coronavirus pandemic shifted release dates, Saida was still glad that the legendary performer had seen her work.

Read more on variety.com
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