Cynthia Littleton Business EditorThe entertainment industry collectively raised an eyebrow 16 years ago when CAA decided to go big into sports.
Today, CAA Sports, steered by co-heads Howard Nuchow and Michael Levine, is the agency’s second-most profitable division, behind only film and TV operations combined.
Beyond representing athletes and coaches, CAA Sports is active in a range of consulting and rights-brokering activities that have proven extremely lucrative.
Moreover, the agency is well-positioned to take advantage of the growth in media opportunities for sports stars.“The barrier to entry to so much lower now that our athletes have such direct and constant contact with their fans,” says Levine.
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