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Harry Clein, Seminal PR Agency Founder, Dies at 82

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Also Read: Jerry Taft, Long-Time Chicago Meteorologist, Dies at 77In 1999, Clein became partners with Jeremy Walker to handle the Sundance launch and theatrical release campaign for “The Blair Witch Project.” The campaign they crafted integrated the internet–and the youth market it represented–into traditional public relations strategies in ways that would heavily influence movie marketing in the decade to come.As an in-demand consultant Clein worked on behalf of producers and directors such as Steven Spielberg, Jeffrey Katzenberg and David Geffen on the announcement of their new studio, DreamWorks SKG, Robert Cort on “Mr.

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