It’s a massive party in Gucci‘s brand new ad campaign for Love Parade. Gucci writes of the campaign, “Portraying the modern myth of cinema through a sequence of obsessions and desires, the campaign transforms into a tale of characters starring Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg.” “I thought about how my mother raised me as a devout worshipper of beauty.
About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies.” This is why I chose Hollywood Boulevard,” creative director Alessandro Michele said of the vision.
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