From ‘La Bamba’ to Bad Bunny: CAA’s Bruno Del Granado on How Latin Music Conquered America
variety.comShirley Halperin Executive Editor, MusicGloria Estefan, Ricky Martin, Marc Anthony, Bad Bunny, Maluma … all are on a first-name basis with Bruno Del Granado, head of the global Latin music touring group at CAA, and our guest on this week’s edition of Variety‘s Strictly Business podcast.
And it’s no wonder, seeing as he’s played no small role in their successes throughout the years, first as an executive at MTV, later as a manager, and for the last nine years, as an agent and executive at CAA — you could also throw onto his resume marketer, historian, PR strategist and even unofficial census monitor.Where music is concerned, the U.S.
has come a long way since 1954 when Richie Valens’ “La Bamba” catapulted up the charts and could be heard on radio stations everywhere.
Today, you’d be hard-pressed to find a pop playlist or late-night TV show lineup that doesn’t feature a Latin artist, never mind arenas around the globe.
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