Fox Corp. has completed its upfront sales process, with CPM gains across its linear and digital portfolio in the range of 20%, according to a person familiar with the negotiations.No individual network was broken out from the overall set of platforms, meaning recently acquired streaming service Tubi is combined with more mature assets the Fox broadcast network.
Because of the tricky comparisons and fast-changing business environment, the insider emphasized the word “unprecedented” in characterizing the upfront.Streaming is an unprecedented part of the ad mix at Fox.
Tubi, which Fox bought for $440 million in a deal that closed in 2020, more than tripled its upfront revenue compared with last year, the insider indicated.
Read more on deadline.com
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