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¡Es Jose Time! J Balvin partners with Miller Lite to launch limited-edition neon beer cans

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J Balvin! The Colombian reggaeton superstar launched “Es Jose Time” in partnership with Miller Lite. The project’s campaign features the artist (whose real name is Jose Álvaro Osorio Balvin) and his take on Miller Time.

In addition, the collaboration also peeks behind the curtain of J Balvin’s on-stage persona and shows, plus, how he is like when he’s simply Jose: the man who values time with his family and close friends over everything else.

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