Endeavor has reached a deal to acquire OpenBet, a sports betting platform from Scientific Games, for $1.2 billion.The deal is made up of $1 billion in cash and $200,000 in stock.
OpenBet is a content, platform and service provider to the sports betting industry. Endeavor says it will pair OpenBet with its IMG Arena, which works with more than 470 leading sportsbook brands worldwide to deliver official live streaming video and data feeds for more than 45,000 sports events annually.“OpenBet marks a strategic addition to our sports betting portfolio as we look to round out our technology and product offering for sportsbook operators and sports brands worldwide,” remarked Ariel Emanuel, CEO, Endeavor. “The combination of OpenBet and our IMG.
Read more on thewrap.com
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