Jem Aswad Senior Music EditorMoon Projects, former TikTok music chief Mary Rahmani’s joint venture with Republic Records, has unveiled its first signing: Los Angeles-based singer-songwriter Em Beihold, whose song “Groundhog Day” became a viral smash last year.Today she’s released the single and video “Numb Little Bug,” which she first teased on TikTok a few months back.“I try to write happy sing along pop about sad topics,” Beihold, 23, says. “I go for the lyrics or chords you wouldn’t necessarily expect.”She adds about the song, “Last year, all of my dreams were coming true.
Everything I wanted was happening, but somehow I didn’t feel anything. I was struggling with some heavy anxiety and I was on antidepressants.
Songs weren’t really coming to me the way they used to. I felt numb. The antidepressants sucked the soul and energy out of me a little bit.
I wrote ‘Numb Little Bug’ about the feeling.”After her very first concert in 2016, Beihold was enlisted by director Michelle Schumacher to contribute a song to the J.K.
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