Naman Ramachandran The rapid onslaught of the coronavirus pandemic caused several media events around the world to take rapid decisions to either cancel and postpone to 2021 or pivot to digital.
The U.K., one of the worst hit countries in the world, was no different, and the venerable Edinburgh TV Festival, now in its 45th year, decided on the digital route. “The question about staging a long-running event like ours moved quite quickly from ‘how can we’ to ‘how should we?’,” festival managing director Campbell Glennie tells Variety. “We are governed by The TV Foundation, an independent, not-for-profit charity, and very much designed for the industry in collaboration with it.
Read more on variety.com
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