Don't miss a thing by getting the day's biggest stories sent direct to your inbox Electronic Arts has officially responded to rumours circulating on the internet that claimed the publisher was planning to introduce "TV-style" advertisements in its games.
The rumours emerged following EA's partnership with advertising platform PlayerWON, from Simulmedia. PlayerWON is designed to present video advertisements in PC and console games.
An EA spokesperson said today: "Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement.
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