Disney today raised the curtain on its highly anticipated ad-supported streaming plans, announcing new tiers and pricing led by Disney+ with advertising, a subscription offer that will be available in the U.S.
on Dec. 8 for $7.99 a month.The Disney+ premium no-ads plans stays at $10.99 a month, or $109.99 a year.The company also announced new, lower-priced, basic plans with ads for the Disney Bundle, including:-Disney+, Hulu for $9.99 a month.-Disney+, Hulu, ESPN+ for $12.99 a month-Also, Hulu + Live TV – which has included Disney+, Hulu and ESPN+ as part of a subscription since December – will introduce a new basic (with ads) plan for $69.99 a month.“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”The news comes on the cusp of Disney’s latest quarterly earnings today and amid a sentiment shift on streaming.
Wall Street and big media are scrutinizing the sector’s costs, growth prospects and potential profits much more closely. Advertising lets Disney offer more options and price points, which is becoming especially relevant in complicated economic times like now with inflation soaring and recession looming.
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