Todd Spangler NY Digital Editor It’s the start of a new chapter for Samsung TV Plus, TV manufacturer’s free ad-supported TV (FAST) and video on-demand service — which is launching a new brand identity to highlight its latest content lineup and momentum in reaching viewers globally.
Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has steadily expanded its reach and content offering to deliver more than 220 channels in the U.S., over 1,600 channels globally, and over 50 owned-and-operated channels spanning news, sports, entertainment and more worldwide.
The No. 1 most popular FAST service on Samsung Smart TVs in the last 12 months has seen 100% growth in consumer viewing, including nearly 3 billion hours streamed by users across the globe, according to the company.
The new global Samsung TV Plus brand launching today represents “Samsung’s commitment and investment in the future of FAST,” the company said.
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