The Walt Disney Co. has sold its advertising technology firm TrueX to the marketing data company Gimbal. Disney acquired TrueX last year as part of its $71 billion purchase of 21st Century Fox's entertainment assets.
Fox had initially acquired the firm in 2014 for $200 million. Terms of the sale to Gimbal were not disclosed. TrueX specializes in interactive advertising, with a particular focus on the connected TV/over-the-top video space.
Gimbal specializes in location-based data meant to help marketers and brands bridge the gap between the digital and physical worlds.
The sale continues an effort by Disney to sell what it sees as "non-core" assets that it acquired as part of its Fox acquisition.
Read more on hollywoodreporter.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.