Paramount Pictures CEO Jim Gianopulos gets it; just like Disney CEO Bob Chapek gets it: You can’t have a successful streaming service without big theatrical event films.The two go hand-in-hand, so don’t try and muddy the waters.
Big screen drives big franchises, which in turn drives streaming features and spinoff series.Exclaimed Gianopulos at Viacom’s Paramount+ Day today, “We believe in the power of theatrical releases and we have faith that after things get back to normal, audiences will enthusiastically return to theaters.”“At the same time, consumers have increasingly embraced streaming as another way to enjoy films,” said Gianopulos, “our strategy accounts for both.”Today, the Melrose Ave.
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