“2000 Miles” was first released two weeks ago on the video streaming platform Rumble with little mainstream marketing, as even Fox News and Newsmax refused to advertise the film amidst their own legal troubles for promoting election conspiracy theories.
While D’Souza’s distribution company has provided little data on the film’s on-demand performance, it said in a press release that the film grossed over $1 million in its first 12 hours available on Rumble, a result that D’Souza said prompted the theatrical release this weekend. “With the success of the movie, everyone talking about the movie, a lot of independent theaters began to call us, ‘Hey, why didn’t we have this movie in the theater?’“ D’Souza said in an annoucement of the release.
While much of the 411 theaters that screened “2000 Mules” were independently owned theaters, a considerable amount came from the national theater chain Cinemark.
Judd Legum, an independent journalist and former Hillary Clinton campaign staffer, reported that at least 169 Cinemark locations screened the film this weekend.
Read more on thewrap.com
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