David Zaslav On DC Rising, Ad Market Tanking & WBD’s New Streaming Playbook
deadline.comDavid Zaslav channeled his inner John Dutton today: “We have an awful lot to do, and an awful lot to undo,” he said, crediting the line to Kevin Costner’s Yellowstone patriarch in the Season 5 premiere, with a shoutout to the Paramount show.
Zaslav’s hard-to-wrangle ranch is a merged Warner Bros. Discovery. “It was much more challenging that we thought. You opened up the closet, things fell out.
We are fixing them. Some assets are better than we thought at the core – the talent is better than we thought. But there was a lot that was unexpectedly worse than we thought.
For me, I don’t want to buy a company that is really well run. It’s hard to make it better. So every day we open a closet, and something comes out,” the chief executive said during a wide-ranging keynote conversation at the RBC Media conference touching on a streaming rethink, overpriced sports, challenged advertising, DC leadership, theatrical windows and linear television.
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