As it pertains to Hollywood, “vote brigading” — which can also be referred to as “vote stuffing,”“dislike mobs” and “review bombing” among other monikers — is the practice of augmentinguser-generated ratings and reviews to influence the perception of a film, television series or othercontent.
For the better part of the past decade, the practice has impacted Hollywood projects,including Marvel movies, Oscar winners and indie features alike. “The thing you fear most as a filmmaker is for any kind of stink to build up around your film,”explains David Oyelowo, who stars in and produced Come Away, an upcoming feature that hasbeen subjected to such efforts online. “In an era when there is so much content to take in all it takes is looking at the.
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