David Glasser's 101 Studios has partnered with Authentic Brands Group to launch Sport Illustrated Studios, which will produce projects based on the legacy publication's 65-year-old archive of work.
The studio, which will also have access to future work from the venerable magazine, plans to produce both narrative and non-fiction projects in television and film, across platforms.
ABG is known predominately as a brand development and marketing company that manages brands like Nautica and Frye, and holds the licensing and trademark rights for celebrities such as Marilyn Monroe and Elvis Presley.
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