Brian Steinberg Senior TV EditorCraig Robinson’s career is marked by moments of high comedy, but his latest project has him relying on something different — choreography.The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell.
In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&G detergent and cleaning product with a smell that has proven to be a powerful draw over the years. “I’m a Gain-iac,” he declares.
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