Could Max and Paramount+ Merge? Warner Bros. Discovery Open to Exploring Paramount Streaming Joint Venture
variety.comTodd Spangler NY Digital Editor Warner Bros. Discovery has indicated early interest in exploring a partnership with Paramount Global to combine WBD’s Max and Paramount+, according to sources.
Paramount Global, after its controlling shareholder Shari Redstone scrapped merger talks with Skydance Media last month, is proceeding under a new strategic plan under three co-CEOs to slash costs, explore the sale of certain assets and accelerate the profitability of Paramount+ via a possible joint venture with another player.
One potential streaming dance partner for Paramount is Warner Bros. Discovery. A source confirmed WBD’s preliminary interest in evaluating a streaming JV with Paramount Global, as first reported by CNBC.
Of course, it’s not a surprise that Warner Bros. Discovery would at least look into the feasibility of a streaming JV with Paramount, given how public Paramount Global’s leadership team has been about their desire to land a partner.
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