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Comcast-Backed Sky Arts Channel to Go Free-To-Air in U.K. From September

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variety.com

Naman Ramachandran Comcast-backed specialty channel Sky Arts is set to go free-to-air from September, after years of speculation around the delivery of the U.K.

arts offering.“It is really timely in a way, particularly because the arts and culture sector is in crisis in many ways,” Philip Edgar-Jones, director of Sky Arts, told Variety. “Theaters are facing an existential crisis and we need to support the next cohort of creatives.”The channel is launching a series of bursaries worth £30,000 ($38,600) each, where leading figures from the arts will support and mentor diverse and emerging new artists. “You create diverse voices, you tell diverse stories, you diversify your audience,” says Edgar-Jones.

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