Brian Steinberg Senior TV EditorThe Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and Pepsi.
This year, the beverage giants will fight that battle somewhere else.Coca-Cola said Friday it would not run ads in CBS’ broadcast of Super Bowl LV, citing a “difficult choice” made to “ensure we are investing in the right resources during these unprecedented times.” Coke’s announcement follows a similar one made by rival Pepsi, which has opted to focus on its annual halftime show rather than run commercials for its flagship drink (Its parent company, PepsiCo, will run a commercial for its Mountain Dew soda along with various snacks from Frito-Lay).Coke declined to make executives available for.
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