Brian Steinberg Senior TV EditorGeneral Motors is readying a big Super Bowl ad to press American car consumers to make a big shift.The giant automaker will launch a new campaign highlighting its efforts to scale up electric vehicles during CBS’ Super Bowl broadcast with a 60-second spot that taps Will Ferrell, Kenan Thompson and Awkwafina.
The spot, crafted by Interpublic Group’s McCann WorldGroup, is slated to appear during the first quarter of the game. Cadillac, one of GM’s top brands, is expected to show its own Super Bowl commercial, also highlighting electric cars.The ambitious commercial has Ferrell and his co-stars attempting to push back on Norway, which far outpaces the United States in terms of electric-vehicle production.
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