CNN Plus Sets Launch for March 29 (EXCLUSIVE)
variety.comBrian Steinberg Senior TV EditorPeople who are interested in CNN Plus finally have a date when they can add it to their streaming repertoire.
The WarnerMedia-owned cable-news outlet intends to launch the subscription broadband service on March 29.The detail — perhaps the last piece of information to be disclosed about the new media venue — comes ahead of a presentation CNN executives and anchors will make during the SXSW Festival this weekend.
Andrew Morse, CNN’s chief digital officer and the executive overseeing the new ventures, is expected to discuss it on a panel with political correspondent Kasie Hunt, former pro basketball player Rex Chapman, food influencer Alison Roman and journalist Audie Cornish — all of whom joined CNN for new CNN Plus programs. “March 29 will be an important day in the history of CNN and CNN Plus will be a critical part of our future,” said Morse in a statement.Ever since announcing in July its intention to launch CNN Plus, the company has hired correspondents and producers, tested different programming concepts and created pilots for many new shows.
The service, aimed at reaching a rising generation of news consumers who do not turn first to traditional TV for information, will feature documentaries, interactive features and a schedule of live weekday programs.To make it all work, CNN is relying on both its current base of journalists and a few new faces.
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