Chung Ha drops Y2K-inspired music video for new single, ‘Algorithm’
nme.comK-pop singer Chung Ha released a Y2K-inspired music video for her new single, titled ‘Algorithm’.The new music video for ‘Algorithm’ finds Chung Ha dressed in Y2K-inspired outfits, while the clip itself takes cues from social media platforms such as Instagram.
Later, the singer leads a dance party at a nightclub with a neon-lit dancefloor.“A-algorithm / Just feel the rhythm / Look at you already nodding / Don’t find the reason / Just feel the rhythm / Look at you already feeling it,” the K-pop star sings on the chorus of the house-influenced dance-pop song.‘Algorithm’ comes about five months after her March single album ‘Eenie Meenie’.
The two-track release featured a title track of the same name featuring ATEEZ’s Hongjoong as well as a B-side track titled ‘I’m Ready’.
The latter was named one of the best K-pop songs of 2024 so far by NME. ‘Eenie Meenie’ was also Chung Ha’s first release since her 2022 studio album ‘Bare & Rare’, which featured the single ‘Sparkling’.
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