Patrick Frater Asia Bureau ChiefOnce billed as the “Netflix of China,” video streaming firm iQiyi is now laying off staff in order to bring its costs under control.
The former high-flyer is still busily promoting new original shows “Jirisan” and “Bad and Crazy,” but it may struggle to regain altitude.The Beijing-based company has previously been admired for its Chinese-made shows, smart software engineering and innovations, such as making the “Mysterious Summer,” a rare Chinese-Japanese TV drama.
It even experimented with development of user-programmable movie theaters.In 2017, it announced a deal with Netflix under which Netflix titles would be available day-and-date in China, where western entertainment-tech firms do not operate.
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