Patrick Frater Asia Bureau ChiefChinese filmmaker, artist and influencer Yi Zhou has launched a cluster of companies that have begun making feature movies for the metaverse.Zhou, who departed China in 2011, trained in Paris and London, before settling in Rome for several years where she worked as an installation artist, fashion influencer for Chinese streaming site Tudou (now part of Alibaba) and short film director.
Three of her shorts have played in Sundance, while another played at the Venice Festival.In 2018, Zhou relocated to Los Angeles in order to increase her focus on developing entertainment endeavors.
In 2021, she launched U.S.-based Into the Sun Entertainment and Into the Sun Films in Italy.Into the Sun describes itself as “adopting a material-first, platform agnostic philosophy” and embracing disruption in the entertainment ecosystem, through which it “aims to connect smart stories and direct engagement with audiences looking for elevated content.” Through these companies and another subsidiary in Hong Kong, Moon Prism Entertainment, she has begun work on an extract from her upcoming “Stars and Scars” a sci-fi-drama feature, which will shoot later this year in Italy on a budget reported to be $20 million.
The film is a futuristic tale about love, healing and hope set in 2080. The Metaverse extract is being done in collaboration with Effetti Digitali Italiani (EDI), a leading Italian visual effect company, with Into the Sun handing all creative and EDI overseeing physical production.
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