Partner Content Traditional media channels like film and broadcast TV are great ways to deliver star power at scale, providing celebrities one-way communication with a massive number of their fans.Social media allows celebrities to connect with fans in a more interactive way.
Still, that can quickly become overwhelming, if they have millions of fans. No one – not even a celebrity superstar — can have a meaningful conversation with more than a few people at a time.
Until now.Soul Machines, a worldwide leader in the creation of human-like, autonomously automated Digital People™, recently partnered with Nicklaus Companies to create a Digital Twin of golf legend Jack Nicklaus.
Powered by proprietary technology, “Digital Jack” can understand users’ words, as well as nonverbal communication cues. He takes that information and delivers unique, personal responses that are consistent with Nicklaus’ knowledge of the sport.
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