Brut’s Cannes Film Festival Coverage Got More Than 220 Million People Watching Worldwide

variety.com:

Elsa Keslassy International CorrespondentBrut, the digital media startup which became Cannes’ media partner this year, covered the festival with 1,200 video content that were watched by 220 million people around the world.The company hosted the Cannes Creators Connection, an initiative which brought a flurry of content creators and social media stars to the festival for the first time with the aim of building bridges with the film community.

On top of the 220 million people who watched Cannes-related content on Brut’s different platforms, an estimated 150,000 people watched the videos of content creators attending the festival with Brut, for instance Adam Waheed and Liza Koshy from the U.S., Casey Neistat from the U.K., Ashish Chanchlani from India, as well as Lena Situation and Squeezie from France. “Our first edition of the Cannes Creators Connection allowed us to set up meetings between filmmakers and content creators; for instance Lena Situation met Baz Luhrmann (…) and we hope that we’ll soon be able to see deals and role offers come out of these great meetings,” said Samuel Morin, who spearheaded the initiative for Brut.

Morin said some collaborations between content creators will also likely emerge from the festival, for instance “Adam Waheed and Ashish Chanchlani who met in Cannes and hit it off.” Some of the most watched content on Brut included exclusive interviews with Sharon Stone who discussed the importance of using celebrity to promote philanthropy and raise awareness; and with Mélanie Diam, the former French rapper who stepped away from public life in the early 2010s after converting to Islam.