Brut’s Cannes Film Festival Coverage Got More Than 220 Million People Watching Worldwide
Elsa Keslassy International CorrespondentBrut, the digital media startup which became Cannes’ media partner this year, covered the festival with 1,200 video content that were watched by 220 million people around the world.The company hosted the Cannes Creators Connection, an initiative which brought a flurry of content creators and social media stars to the festival for the first time with the aim of building bridges with the film community. On top of the 220 million people who watched Cannes-related content on Brut’s different platforms, an estimated 150,000 people watched the videos of content creators attending the festival with Brut, for instance Adam Waheed and Liza Koshy from the U.S., Casey Neistat from the U.K., Ashish Chanchlani from India, as well as Lena Situation and Squeezie from France.