Bruce Willis and Russian AI Company Deny Reports of a Deal to Create ‘Digital Twin’
thewrap.comOn Saturday, representatives for Willis told BBC News that the actor had “no partnership or agreement” with the Russian company Deepcake to create a digital copy of himself using machine learning technology, with Deepcake itself confirming that no deal was in place.
The supposed deal was first reported by The Daily Mail on Sep. 27. “Bruce couldn’t sell anyone any rights, they are his by default,” a spokesperson for Deepcake said.
Willis announced his retirement from acting this past March after being diagnosed with aphasia, a brain disorder that progressively damages one’s ability to communicate through speech and writing.
Last year, Willis worked with Deepcake to create a “digital twin” of him for use in an ad for the Russian telecom company Megafon, but Deepcake says that was for a one-time only project.
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