Karen Millen Britain BBC reports Karen Millen Britain

Boohoo buys two iconic British fashion brands for £5.25m

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Warehouse and Oasis went into administration in April - a move which resulted in the loss of around 1,800 jobs. It is reported that Boohoo has paid out £5.25m for the brands, which made £46.8m in sales last year.The two brands had been sold to Hilco Capital in late April.The deal means that Boohoo has nine brands in its portfolio - which now includes the likes of NastyGal, PrettyLittleThing, Karen Millen, MissPap and Coast.

Speaking about Boohoo's decision to buy Warehouse and Oasis, Sophie Lund-Yates, equity analyst at Hargreaves Lansdown, told the BBC : "It's up to Boohoo to rejuvenate them and hope they resonate well with its traditionally younger, more fashion forward customer base. "It's a similar move to the Karen Millen and Coast.

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