Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney Company
deadline.comWalt Disney’s CEO today further articulated an evolving strategy — over the next three or four years — of Disney+ becoming a platform for consumer engagement beyond the streaming service.He’d discussed the move in an interview with Deadline at the company’s D23 event.
At media conference Wednesday, he described Disney’s business units working together to target consumers more precisely than he thinks any other company can, giving it a big competitive advantage.Disney has two divisions, Media and Entertainment Distribution, and Parks, Experiences and Products (Chapek called them “media” and “physical”), which were pared down from five in a big corporate restructuring in 2020.
But consumers see “one entity,” he noted, and the idea is to loop together their data gathered from streaming viewing and from theme park visits.“If we can have a universal guest experience, recognize that a person who spends seven days in the park, 24 hours a day, and we know all that information about them, is the exact same person who watches XYZ on Disney+, and we can identify that person as the same one… We can now customize and personalize that experience way beyond anything we’ve ever been able to do before, bringing the two pieces of the Walt Disney company into one, for one common guest experience,” Chapek said during a Q&A at the confab put on by Goldman Sachs.“Who else has got the physical data you get on someone if they spend seven days with you and essentially live with you for a week, and then, how does that affect what they see on Disney+?”The streamer will know “what you do in a park, and will then feed you information — not on people that look like you in terms of viewing habits, people that watch this, watch that, therefore we will
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