Luxury Real Estate Series Sell Escapism and Fantasy to Pandemic Audience
Carole Horst Real estate shows play to many aspects of what an audience wants: fantasy, escapism, relatability, drama and personalities that can get welcomed into a viewer’s home on a regular basis. Such shows as Netflix’s “Selling Sunset,” “Million Dollar Beach House” and the ur-series of this nonfiction subgenre, “Million Dollar Listing L.A.” and “Million Dollar Listing New York,” slake a thirst for all those needs, and more.“It is escapist, because of the quality of the homes that you’re seeing, all the high-end real estate,” ” says Shari Levine, exec VP, production, Bravo.